The business delegation of “PRECIOUS EUROPE” visited Geneva, Switzerland during May 2023, in order to participate in multiple B2B meetings with local buyers and importers from the food sector. The objective was to explore the possibilities for trade cooperation, and gain valuable insights about the competition and the market conditions in the target market of Switzerland.
The aim of this Business Trip was to contribute to the strengthening of exports of Greek products, such as premium olive oil and Corinthian raisins, the development of extroversion of Greek producers in EU markets and the setting of new partnerships. In the framework of the organization of the Trade Event in Geneva and in order to achieve better results, several B2B meetings between the Association of Producers’ Organization of Kiato (Corinth, Greece) and importers, potential buyers, brokers, distributors and generally representatives from the HORECA sector took place at the KHORA Restaurant. The organized meetings proved fruitful and communication channels were established for the achievement of trade synergies.